In a recent issue of Women's Wear Daily, an article reported shorts are "having another fashion moment."  Many retailers are pushing women's shorts this summer and report doing double-digit increases in shorts category already this year. 

Bloomingdale's signage is touting shorts as "the summer essential from minis to to knee-length". and Lord & Taylor is quoted as being up 30 percent in womens short sales.  

"They're selling at all lengths, and they're going to be a hot item this summer," stated Frank Doroff, vice chairman and general merchandise manager for ready-to-wear at Bloomingdale's.

When designing our club shorts and resort shorts, I wanted to give women options in style and length.  Women love our shorts in both versions and like the fact that they are athletic but still extremely stylish.  It seems the fashion world is following the same trend and the results are evident.