SOUTHPORT, ENGLAND (August 1,  2010) – With the unpredictable weather in England, LPGA players at the 2010 RICOH Women’s British Open came out in head-to-toe cold weather gear.

In a recent issue of Women's Wear Daily, an article reported shorts are "having another fashion moment."  Many retailers are pushing women's shorts this summer and report doing double-digit increases in shorts category already this year. 

Bloomingdale's signage is touting shorts as "the summer essential from minis to to knee-length". and Lord & Taylor is quoted as being up 30 percent in womens short sales.